Wednesday, May 21, 2014

Social Media Marketing - The Four C's of the Engagement Process - SEO


Consumption, Curation, Creation and Collaboration

The magic question…how to get someone from Consumption to Collaboration?

We all start out on any website (except our own) in Consumption mode.  Basically, low level engagement, getting information, trolling.

The next step above Consumption is Curation.  This is where the sorting and filtering occur.  Curation is when someone rates something or leaves a comment or "shares".

Above Curation is Creation.  This is when someone writes a review and basically puts a bit of themselves on your page.

The top tier is Collaboration.  This is a conversation in the online community.  

Collaboration is key to SEO !!!!


Search Engine Optimization

Five important things to know about SEO:

  • WORDS MATTER
  • TITLES MATTER
  • LINKS BETWEEN WEBSITES MATTER
  • LINK WORDS MATTER
  • REPUTATION MATTERS

Next post:  SMM - Twitter






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